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DRAFT Undergraduate Catalog 2014-2015 DRAFT

CatalogUndergraduateSchool of Business and EconomicsMGMTCourse Descriptions

Management Course Descriptions

All course descriptions carry behind the name and number a parenthesis ( ) indicating the credit hours, lecture hours, and the lab hours per week. For example: NSCI 110 (4-3-2). The first number in the parenthesis indicates the credit value of the course (4); the second number indicates the number of lecture hours (3) per week; and the third number indicates the number of lab hours per week (2).

BADM 210  (3-3-0)  Introduction to Global Literacy: An introduction to a survey of the theoretical and institutional intricacies of global literacy, with a focus on the special knowledge and skills critical to all engaged in the day-to-day interactions and administration of business enterprises and governmental organizations with overseas relationships.
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BADM 215  (3-3-0)  Business Communications: A course that presents a scientific approach to the analysis and resolution of business problems through business letters, memoranda, and researched analytical reports. Other topics of study include nonverbal communication, business ethics, office automation, employment procedures, international business, and oral and listening skills.
Prerequisite: ENGL 120
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BADM 216  (4-4-0)  Statistics for Business and Economics I: This course introduces statistical principles for business and economics applications. A study of multiple regression methods, analysis of variance, chi-square and elements of sampling, with training in statistical analysis with computer-based applications.
Prerequisite: MATH 140
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BADM 220  (3-3-0)  Ethics and Civic Engagement: A study of the major theories of ethics and civic engagement. A core course developed to address the problems, questions, and dilemmas arising in business. This course offers an introduction into the classical and contemporary theories of morality, ethics, and civil engagement. It places emphasis on the development of moral reasoning skills that allow for meaningful analysis.
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BADM 352  (3-3-0)  Blacks in Contemporary Capitalistic Society: A study of racial issues considered within the context of American capitalism. This course emphasizes innovative techniques and procedures aimed at improving conditions for minorities and focuses on topics such as finance, business ownership, internal operations, salesmanship, banking, and managerial techniques.
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BADM 430  (3-3-0)  Business Internship: A course providing students with practical experience in approved business positions, including a seminar for formal evaluation of their work experience. Program must be arranged in advance and approved by the department chairperson; course is not open to students with credit from any similar program in the institution. This course is cross listed with ECON 450 and FINC 453.
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BADM 490  (3-3-0)  Seminar in Business Administration: A course involving various subject matters as deemed by the business faculty to be appropriate to the needs of the student in meeting the objectives of the business degree program.
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ECON 200  (3-3-0)  Entrepreneurship and the Economy: This course focuses on the logic of economic decisions. This course will look at what it takes to set up, manage, and grow new ventures. In the process, the course reviews economic decision making and provides a survey of basic economic concepts. This course is designed to teach students the decision skills necessary to negotiate their roles as consumers, savers, investors, voters, and above all, as productive citizens in a global setting.
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ECON 211  (3-3-0)  Principles of Macroeconomics: An examination of the basic concepts and principles of macroeconomics and their application to current domestic and international issues.
Prerequisite: MATH 123
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ECON 212  (3-3-0)  Principles of Macroeconomics: An introduction to the subject of economics, with emphasis on microeconomic principles and their application to business decision making and current domestic and global issues.
Prerequisite: MATH 123
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ECON 301  (3-3-0)  Entrepreneurship and New Venture Creation: Using applied economics and business principles, this course focuses on issues that face entrepreneurs who start new enterprises or create new ventures within existing firms. The topics covered in the course include the evaluation of new venture ideas; the planning, formulation and implementation of strategies for creating new ventures and finally the evaluation of economic conditions and the financing of new ventures. This course is cross listed with ENTR 301.
Prerequisite: ECON 212 And ACCT 211
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ECON 303  (3-3-0)  Entrepreneurial Strategy and Opportunity Analysis: This course provides a foundation for the analysis of entrepreneurial opportunities. The course reviews a variety of strategic considerations derived from managerial economics, industrial organization and entrepreneurial finance in the context of specific entrepreneurship cases. This course is cross listed with ENTR 303.
Prerequisite: ACCT 211 and ECON 212
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ECON 310  (3-3-0)  Managerial Economics: An in-depth study of the managerial decision-making process and its tools, including such topics as forecasting demand, cost analysis, pricing, capital budgeting, and risk and uncertainty.
Prerequisite: ECON 211 And ECON 212 And MATH 140
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ECON 315  (3-3-0)  Intermediate Microeconomics: An in-depth study of the working of price mechanism within the framework of a free enterprise economy; a detailed examination of the behavior of consumers and firms, the theory of distribution, and welfare economics (with applications to international trade and personal income distribution).
Prerequisite: ECON 211 And ECON 212 And MATH 140
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ECON 316  (3-3-0)  Applied Macroeconomics: An in-depth study of theories of national income determination, employment, interest, inflation, balance of payments, exchange rate, fluctuations in the aggregate economic activity, and their relevance to managerial decision making.
Prerequisite: ECON 211 And ECON 212 And MATH 140
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ECON 321  (3-3-0)  Applied Econometrics: An Internet survey course designed to teach students the decision making skills necessary to negotiate their roles as consumers, savers, investors, voters, and above all, as productive citizens in a global setting. The course also emphasizes the practical aspect of economics and examines the microeconomic (individual) and the macroeconomic (aggregate) implications of decision making.
Prerequisite: MATH 140 And BADM 216
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ECON 322  (3-3-0)  Money, Banking and Monetary Policy: A formal examination of the role of money, banking, and financial institutions, as well as rudimentary discussion of monetary policy issues in the domestic and international economies. This course is cross listed with FINC 323.
Prerequisite: ECON 211 And ECON 212 And MATH 123
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ECON 340  (3-3-0)  Economic Development: An examination of the leading issues and theories of economic development and their relevance to the developing countries. The course will also examine some of the unique problems of businesses in these countries.
Prerequisite: ECON 211 And ECON 212 And MATH 123
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ECON 351  (3-3-0)  International Trade and Finance: A survey of the theories of international trade, balance of payment, exchange rate determination, international portfolio investment (including currency swaps, options and futures) international financial management (global cost, budgeting, and capital flows) and related monetary issues. This course is cross listed with FINC 354.
Prerequisite: ECON 211 And ECON 212 And MATH 123
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ECON 430  (3-3-0)  Economic Problems: An in-depth study of current economic and social problems and their implications for business and society. Among the issues covered are: crime and the justice system, poverty, discrimination in labor markets, health care and social security, as well as government antitrust policies and regulation of markets.
Prerequisite: ECON 211 And ECON 212 And MATH 123
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ECON 432  (3-3-0)  Industrial Organization and Public Policy: An analysis of industrial organization, vertical and horizontal relationships between firms, pricing, output, and advertising policies of firms in a variety of market structures, including a detailed study of the content, success, and failure of anti-trust legislation.
Prerequisite: ECON 315
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ECON 440  (3-3-0)  Seminar in Economics: The culmination of the undergraduate study of economics providing opportunities for students to apply knowledge and training to the analysis of current economic problems. Students select projects of their choice and work under the supervision of the instructor.
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ECON 450  (3-0-0)  Economics Internship: A practical course enabling students to apply their theoretical knowledge of economics/finance to real situations and to gain practical experience in business, financial industry, and government institutions. This course is cross listed with BADM 430 and FINC 453.
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ECON 453  (3-3-0)  Financial Markets: A course in macro finance which focuses on financial markets and financial institutions. Money and capital markets and their role in the savings investments process are considered. Topics such as the market for loanable funds, flow-of-funds accounts and securitization are covered.
Prerequisite: FINC 323 Or ECON 322
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ECON 460  (3-3-0)  Seminar in Entrepreneurship and New Venture Creation: Study and analysis of contemporary issues and entrepreneurship and the creation of new ventures: The issues covered in the course may include the economic theory of entrepreneurship, entrepreneurial opportunities and risks caused by economic change, the role of creativity and innovation in the economy, entrepreneurial strategy, the identification of new venture opportunities, and case studies of entrepreneurs and entrepreneurial ventures.
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ENTR 300  (3-3-0)  Entrepreneurial Thinking and Creativity: This course will promote entrepreneurial thinking and explore a variety of problem solving approaches. Students will experience what it means to fully engage their brains to discover the patterns that produce breakthrough ideas. This course will explore the creative process and help students identify their own creative problem-solving styles.
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ENTR 301  (3-3-0)  Entrepreneurship and New Venture Creation: Using applied economics and business principles, this course focuses on issues that face entrepreneurs who start new enterprises or create new ventures within existing firms. The topics covered in the course include the evaluation of new venture ideas; the planning, formulation and implementation of strategies for creating new ventures and finally the evaluation of economic conditions and the financing of new ventures. This course is cross listed with ECON 301.
Prerequisite: ECON 212 And ACCT 211
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ENTR 303  (3-3-0)  Entrepreneurial Strategy and Opportunity Analysis: This course provides a foundation for the analysis of entrepreneurial opportunities. The course reviews a variety of strategic considerations derived from managerial economics, industrial organization and entrepreneurial finance in the context of specific entrepreneurship cases. This course is cross listed with ECON 303.
Prerequisite: ACCT 211 And ECON 212
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ENTR 312  (3-3-0)  Entrepreneurial Marketing: This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Topics addressed include: (1) Marketing issues facing entrepreneurs today; (2) Identification and evaluation of marketing opportunities; (3) Achieving competitive advantages given limited marketing resources, and (4) Major marketing/sales tools that are useful in an entrepreneurial setting. This course is cross listed with MKTG 312.
Prerequisite: MKTG 311
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ENTR 315  (3-3-0)  Entrepreneurial Finance: This course will help students to develop the understanding and skills necessary to become more effective stewards of their small business finances. This course integrates all aspects of planning using finances in a person's small business. It incorporates the preparation of a financial plan for a small business that involves the preparation of balance sheets, income statements, sources of financial resources and the various forms of business ownership. Various techniques and tools will be reviewed, as will the understanding of income tax laws and their impact on small business. This course is cross listed with FINC 315.
Prerequisite: FINC 311
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MGMT 311  (3-3-0)  Principles of Management: A study of the theory and process of management principles and basic organization behavior. Emphasizes major managerial functions such as planning, organizing, leading, and controlling, as well as the role of the manager in a changing environment. Explains ethical issues, managerial decision making, leadership behaviors, and managing a diverse workforce and provides an introduction to international management.
Prerequisite: ECON 211 Or ECON 212 And ACCT 211
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MGMT 325  (3-3-0)  Quantitative Methods for Business: This course provides an introduction to management science topics and modeling in the decision making process. It covers the quantitative tools for managerial decision making and focuses on areas such as linear programming, inventory control, PERT/CPM, simulation, decision analysis, queuing theory. Computer software used for solving these problems.
Prerequisite: BADM 216 And MGMT 311
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MGMT 335  (3-3-0)  Operations Management: This course provides an introduction to the process of producing goods and providing services, with class work oriented toward the analysis and solution of practical problems using quantitative techniques. The focus will be on areas, such as, product and production design, operation strategy, project management, quality assurance and international management issues, capacity decisions, plant layout, supply chain management, forecasting, inventory management scheduling, and aggregate planning.
Prerequisite: BADM 216 And MGMT 311
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MGMT 340  (3-3-0)  Project Management: A study of the planning and control of IT projects and the control and optimization of time/costs will be discussed. Different models of project control under certainty and uncertainty will be presented.
Prerequisite: MIS 300 And BADM 216
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MGMT 350  (3-3-0)  Entrepreneurship: A study of the creation, growth, or acquisition of business through entrepreneurial efforts, the nature of entrepreneurship process, and organization of growth oriented acquisitions.
Prerequisite: MGMT 311 And FINC 311 And MKTG 311
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MGMT 410  (3-3-0)  Human Resource Management: A study of personnel administration, including the objectives, organization, functions and role of personnel management in the operation of business enterprises, with attention to key problems in the area of employee selection, hiring, and placement; training; wage and salary administration; promotion, transfer, and separation; personnel services; and labor relations.
Prerequisite: MGMT 311
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MGMT 415  (3-3-0)  HR Staffing and Development: This course provides the student with insight into the theories and techniques of the key Human Resource Management (HRM) functions of employee selection and employee training and development. Selection is viewed as establishing the employment relationship while training is viewed as addressing skip gaps between employees' actual and desired performance. Strategies are explored for measuring job performance requirements in order to effectively recruit, select, and train employees to meet organizational and individual objectives. Legal, ethical, and global issues in human resources staffing and development are explored throughout the course. This course covers core material essential for managers and for every HRM professional.
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MGMT 420  (3-3-0)  Organizational Behavior: The study of human behavior at the individual, group and organizational level including discussion and case studies related to motivation, perception, job design, group behavior, communication, interpersonal conflict, ethics, performance, motivation, and leadership.
Prerequisite: MGMT 311
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MGMT 421  (3-3-0)  Quality Management: Quality has become the responsibility of everyone and has been applied by manufacturer and services alike to achieve competitive advantage. This course examines the concept of quality and develops skills in the use of quality tools. Primary focus will be on the management of quality by all the disciplines in an integrated manner within the organization, statistical quality control, total quality management, international quality standards, Japanese concepts of quality, and related topics.
Prerequisite: BADM 216 And MGMT 311
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MGMT 425  (3-3-0)  International Business Management: A survey of the theoretical and institutional complexities of international business operations, with emphasis on the special knowledge and skills essential to personnel engaged in the planning and administration of business enterprises and governmental organizations with overseas relationships.
Prerequisite: MGMT 311
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MGMT 435  (3-3-0)  Group and Interpersonal Dynamics: This course is conducted in a learning group setting where students experience first hand the dynamics that occur in a task-oriented group while reading and learning about the theory of group development. This course should be taken concurrently with MGMT 470 Strategic Management or MIS 330 Systems Analysis or another course where the student is involved in a team project. The class will explore key issues that underlie group life such as inclusion, influence and intimacy. Leadership and how it emerges within the group will be a key aspect of the learning. The course also includes self assessment exercises and feedback from the group that increases students' awareness of their own styles in interacting with others, including influence style, conflict management, decision making style, communicating and listening styles.
Prerequisite: MGMT 311
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MGMT 450  (3-3-0)  Small Business Management: The process of managing a small business including planning, marketing, production, finance, organization, personnel, and pragmatic issues in real situations.
Prerequisite: MGMT 311 And FINC 311 And MKTG 311
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MGMT 470  (3-3-0)  Strategic Management: A capstone course focusing on the theoretical and practical knowledge acquired in previous undergraduate business administration courses. Text and lecture will cover external and internal environmental analysis, business and corporate level strategy, industry analysis, functional strategy, implementation, control, and global business. Case analysis and presentation will combine and enhance learning acquired from readings and Internet searches.
Prerequisite: BADM 215 And MGMT 311 And FINC 311 And MKTG 311
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MGMT 490  (3-3-0)  Leadership and Communication: This course is intended to develop the leadership and communication skills that students need to be transformational leaders in their professional career. The course covers theories and dimensions of leadership effectiveness. Through various role playing and case analysis activities, the course measures students' leadership competencies in four areas: developing the vision, sharing the goals, gaining support, and delivering success. The course places emphasis on proper leadership communication, interpersonal skills, cultural literacy and cross-cultural leadership communication, conducting meetings, high-performing team leadership, and public speaking. To this end, all students are required to join a chapter of Toastmaster International and participate actively in all meetings during the course of the semester.
Prerequisite: This is a capstone course for an interdisciplinary degree program; senior standing is required
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MKTG 311  (3-3-0)  Principles of Marketing: A study of the principles of marketing; current practices and structures of the market; analyses of marketing functions, institutions, costs, and marketing legislation.
Prerequisite: ACCT 211 And ECON 211 Or ECON 212
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MKTG 312  (3-3-0)  Entrepreneurial Marketing: This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Topics addressed include: (1) Marketing issues facing entrepreneurs today; (2) Identification and evaluation of marketing opportunities; (3) Achieving competitive advantages given limited marketing resources, and (4) Major marketing/sales tools that are useful in an entrepreneurial setting. This course is cross listed with ENTR 312.
Prerequisite: MKTG 311
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MKTG 322  (3-3-0)  Advertising: A study of the principles of advertising, advertising media, and special problems of small business concerns, including appropriations and planning related to the development of advertising and the economic significance of advertising to both the consumer and the advertiser.
Prerequisite: MKTG 311
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MKTG 325  (3-3-0)  Personal Selling: An overview of skills and knowledge involved in personal selling. Emphasis on learning the different techniques for developing personal selling presentations, prospecting for customers, managing customer accounts, and the use of IT in the personal selling role. The course is designed for the student to gain a greater appreciation, understanding, and respect for sales, especially the interpersonal communication process.
Prerequisite: A "C" or better in MKTG 311
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MKTG 330  (3-3-0)  Retailing: A survey of retailing and its role in distribution, focusing on problems of administrative organization, store location, layout, buying, pricing, merchandising, sales promotions, and current trends in retailing.
Prerequisite: MKTG 311
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MKTG 331  (3-3-0)  Consumer Behavior: A survey of the theories of consumer behavior, with contributions from the social sciences and their applications to the marketing discipline.
Prerequisite: MKTG 311
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MKTG 333  (3-3-0)  Digital Marketing Media: This course focuses on understanding digital media and will examine the strategic use of digital media platforms and tools for developing and implementing effective marketing strategies. Students will obtain hands-on experience with creating, executing, and managing a digital media marketing plan. Students will be assigned individual and team projects to emphasize learning.
Prerequisite: MKTG 311
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MKTG 412  (3-3-0)  Sales Management: A study of the functions of a sales department within the marketing organization, including the recruiting, selecting, training, motivating, supervising, compensating, and evaluating sales personnel.
Prerequisite: MKTG 311
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MKTG 421  (3-3-0)  International Marketing: A survey of the structure, techniques, problems, and general environment of marketing abroad, including the organization, promotion, financing, legal aspects, and operations of the multinational corporation
Prerequisite: MKTG 311
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MKTG 460  (3-3-0)  Marketing Research: The application of scientific methods of obtaining information to structuring marketing policies and techniques, with emphasis on the role of research in the solution of marketing problems.
Prerequisite: BADM 216 And MKTG 311
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MKTG 470  (3-3-0)  Marketing Management: A study of the organization and coordination of the total marketing program, including marketing segmentation, the marketing mix, and the operating environment. Students analyze firm's marketing strategies, competitive strategies, and industry trends, and conduct an external situational analysis for the development of future oriented strategies and tactics to direct a company's marketing efforts.
Prerequisite: Senior standing in Marketing
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MKTG 490  (3-3-0)  Seminar in Marketing: A capstone course for seniors in marketing, with course content and activities centering on special topics that may include management or marketing activities, special research topics, or other marketing issues relevant to the business environment.
Prerequisite: Senior standing in Marketing
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