Undergraduate Catalog 2012-2013
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- Undergraduate Catalog
- Department of Finance Economics Entrepreneurship and Marketing
- Bachelor of Science in Banking and Finance
- Bachelor of Science in Business Administration with a concentration in Entrepreneurship
- Bachelor of Science in Business Administration with a concentration in Marketing
- Minor in Economics for Business Majors
- Minor in Economics for Non-Business Majors
- Minor in Entrepreneurship for Non-Business Majors
- Minor in Finance
- Minor in Marketing for Non-Business Majors
- Finance, Economics, Entrepreneurship, and Marketing Courses
Course Descriptions
All course descriptions carry behind the name and number a parenthesis ( ) indicating the credit hours, lecture hours, and the lab hours per week. For example: NSCI 110 (4-3-2). The first number in the parenthesis indicates the credit value of the course (4); the second number indicates the number of lecture hours (3) per week; and the third number indicates the number of lab hours per week (2).
Department of Finance Economics Entrepreneurship and Marketing
ECON 200 (3-3-0)
Entrepreneurship and the Economy:
An Internet survey course designed to teach students the decision making skills necessary to negotiate their roles as consumers, savers, investors, voters, and above all, as productive citizens in a global setting. The course also emphasizes the practical aspect of economics and examines the microeconomic (individual) and the macroeconomic (aggregate) implications of decision making. |
ECON 211 (3-3-0)
Principles of Macroeconomics:
An examination of the basic concepts and principles of macroeconomics and their application to current domestic and international issues. |
ECON 212 (3-3-0)
Principles of Macroeconomics:
An introduction to the subject of economics, with emphasis on microeconomic principles and their application to business decision making and current domestic and global issues. |
ECON 301 (3-3-0)
Entrepreneurship and New Venture Creation:
Using applied economics and business principles, this course focuses on issues that face entrepreneurs who start new enterprises or create new ventures within existing firms. The topics covered in the course include the evaluation of new venture ideas; the planning, formulation and implementation of strategies for creating new ventures and finally the evaluation of economic conditions and the financing of new ventures. This course is cross listed with ENTR 301. |
ECON 303 (3-3-0)
Entrepreneurial Strategy and Opportunity Analysis:
This course provides a foundation for the analysis of entrepreneurial opportunities. The course reviews a variety of strategic considerations derived from managerial economics, industrial organization and entrepreneurial finance in the context of specific entrepreneurship cases. This course is cross listed with ENTR 303. |
ECON 310 (3-3-0)
Managerial Economics:
An in-depth study of the managerial decision-making process and its tools, including such topics as forecasting demand, cost analysis, pricing, capital budgeting, and risk and uncertainty. |
ECON 315 (3-3-0)
Intermediate Microeconomics:
An in-depth study of the working of price mechanism within the framework of a free enterprise economy; a detailed examination of the behavior of consumers and firms, the theory of distribution, and welfare economics (with applications to international trade and personal income distribution). |
ECON 316 (3-3-0)
Applied Macroeconomics:
An in-depth study of theories of national income determination, employment, interest, inflation, balance of payments, exchange rate, fluctuations in the aggregate economic activity, and their relevance to managerial decision making. |
ECON 321 (3-3-0)
Applied Econometrics:
An Internet survey course designed to teach students the decision making skills necessary to negotiate their roles as consumers, savers, investors, voters, and above all, as productive citizens in a global setting. The course also emphasizes the practical aspect of economics and examines the microeconomic (individual) and the macroeconomic (aggregate) implications of decision making. |
ECON 322 (3-3-0)
Money, Banking and Monetary Policy:
A formal examination of the role of money, banking, and financial institutions, as well as rudimentary discussion of monetary policy issues in the domestic and international economies. This course is cross listed with FINC 323. |
ECON 340 (3-3-0)
Economic Development:
An examination of the leading issues and theories of economic development and their relevance to the developing countries. The course will also examine some of the unique problems of businesses in these countries. |
ECON 351 (3-3-0)
International Trade and Finance:
A survey of the theories of international trade, balance of payment, exchange rate determination, international portfolio investment (including currency swaps, options and futures) international financial management (global cost, budgeting, and capital flows) and related monetary issues. This course is cross listed with FINC 354. |
ECON 430 (3-3-0)
Economic Problems:
An in-depth study of current economic and social problems and their implications for business and society. Among the issues covered are: crime and the justice system, poverty, discrimination in labor markets, health care and social security, as well as government antitrust policies and regulation of markets. |
ECON 432 (3-3-0)
Industrial Organization and Public Policy:
An analysis of industrial organization, vertical and horizontal relationships between firms, pricing, output, and advertising policies of firms in a variety of market structures, including a detailed study of the content, success, and failure of anti-trust legislation. |
ECON 440 (3-3-0)
Seminar in Economics:
The culmination of the undergraduate study of economics providing opportunities for students to apply knowledge and training to the analysis of current economic problems. Students select projects of their choice and work under the supervision of the instructor. |
ECON 450 (3-0-0)
Economics Internship:
A practical course enabling students to apply their theoretical knowledge of economics/finance to real situations and to gain practical experience in business, financial industry, and government institutions. This course is cross listed with BADM 430 and FINC 453. |
ECON 453 (3-3-0)
Financial Markets:
A course in macro finance which focuses on financial markets and financial institutions. Money and capital markets and their role in the savings investments process are considered. Topics such as the market for loanable funds, flow-of-funds accounts and securitization are covered. |
ECON 460 (3-3-0)
Seminar in Entrepreneurship and New Venture Creation:
Study and analysis of contemporary issues and entrepreneurship and the creation of new ventures: The issues covered in the course may include the economic theory of entrepreneurship, entrepreneurial opportunities and risks caused by economic change, the role of creativity and innovation in the economy, entrepreneurial strategy, the identification of new venture opportunities, and case studies of entrepreneurs and entrepreneurial ventures. |
ENTR 300 (3-3-0)
Entrepreneurial Thinking and Creativity:
This course will promote entrepreneurial thinking and explore a variety of problem solving approaches. Students will experience what it means to fully engage their brains to discover the patterns that produce breakthrough ideas. This course will explore the creative process and help students identify their own creative problem-solving styles. |
ENTR 301 (3-3-0)
Entrepreneurship and New Venture Creation:
Using applied economics and business principles, this course focuses on issues that face entrepreneurs who start new enterprises or create new ventures within existing firms. The topics covered in the course include the evaluation of new venture ideas; the planning, formulation and implementation of strategies for creating new ventures and finally the evaluation of economic conditions and the financing of new ventures. This course is cross listed with ECON 301. |
ENTR 303 (3-3-0)
Entrepreneurial Strategy and Opportunity Analysis:
This course provides a foundation for the analysis of entrepreneurial opportunities. The course reviews a variety of strategic considerations derived from managerial economics, industrial organization and entrepreneurial finance in the context of specific entrepreneurship cases. This course is cross listed with ECON 303. |
ENTR 312 (3-3-0)
Entrepreneurial Marketing:
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Topics addressed include: (1) Marketing issues facing entrepreneurs today; (2) Identification and evaluation of marketing opportunities; (3) Achieving competitive advantages given limited marketing resources, and (4) Major marketing/sales tools that are useful in an entrepreneurial setting. This course is cross listed with MKTG 312. |
ENTR 315 (3-3-0)
Entrepreneurial Finance:
This course will help students to develop the understanding and skills necessary to become more effective stewards of their small business finances. This course integrates all aspects of planning using finances in a person's small business. It incorporates the preparation of a financial plan for a small business that involves the preparation of balance sheets, income statements, sources of financial resources and the various forms of business ownership. Various techniques and tools will be reviewed, as will the understanding of income tax laws and their impact on small business. This course is cross listed with FINC 315. |
FINC 311 (3-3-0)
Principles of Finance:
A course in basic financial management, including the study of the nature of financial management, financial analysis, working capital management, and long-term investment decisions. |
FINC 315 (3-3-0)
Entrepreneurial Finance:
This course will help students to develop the understanding and skills necessary to become more effective stewards of their small business finances. This course integrates all aspects of planning using finances in a person's small business. It incorporates the preparation of a financial plan for a small business that involves the preparation of balance sheets, income statements, sources of financial resources and the various forms of business ownership. Various techniques and tools will be reviewed, as will the understanding of income tax laws and their impact on small business. This course is cross listed with ENTR 315. |
FINC 320 (3-3-0)
Financial Management:
A continuation of FINC 311 emphasizing the use of analytical tools dealing with capital budgeting, capital structure, dividend policy, cost of capital with consideration of long-term financing, expansion, and problems of small businesses in connection with decision-making techniques. |
FINC 323 (3-3-0)
Money, Banking, and Monetary Policy:
A formal examination of the role of money, banking, and financial institutions, as well as rudimentary discussion of monetary policy issues in the domestic and international economies. This course is cross listed with ECON 322. |
FINC 330 (3-3-0)
Personal Finance:
A study of problems of money management, with special attention to credit borrowing, saving and funds allocation among stocks, bonds, insurance, property, and mutual investment companies. |
FINC 336 (3-3-0)
Healthcare Finance:
This course focuses on the financial assessment, acquisition, allocation, and control of financial aspects of health care organizations. Topics include application of financial management principles to the unique decision-making in healthcare industry, budgeting processes, cost allocation, fees structure, and management control process. |
FINC 340 (3-3-0)
Risk Management and Insurance:
A focus on the identification, analysis, and measurement of potential losses and on the alternative methods of managing them, with risk management being treated broadly and insurance treated in depth as a method of risk transfer. |
FINC 350 (3-3-0)
Real Estate:
A presentation of the fundamental economic aspects of real property, with special attention to the changing character of the urban economy and its effect on land values and land utilization. |
FINC 354 (3-3-0)
International Trade and Finance:
A survey of the theories of international trade, balance of payment, exchange rate determination, international portfolio investment (including currency swaps, options and futures) international financial management (global cost, budgeting, and capital flows) and related monetary issues. This course is cross listed with ECON 351. |
FINC 410 (3-3-0)
Investments:
A survey of portfolio models and theories; factors affecting corporate and other securities as portfolio choices; the organization of capital markets and the analysis and evaluation of securities. |
FINC 411 (3-3-0)
Investment Analysis:
This course provides an introduction to fixed income markets in the world. These markets include dealings in government, corporate debt instruments, mortgages, OTC (over-the counter) and exchange traded securities. The course topics include: the description and analysis of fixed income instruments; term structure of interest rates theory; evaluation of fixed income securities; portfolio management; asset backed securities; dynamic investment strategies; and other topics of current relevance to these markets. |
FINC 412 (3-3-0)
Security Analysis:
This course provides an overview of the securities industry and the different types of securities available for inclusion in a portfolio. Consistent with some objective a more detailed approach is then applied to evaluation of the different classes of securities. |
FINC 420 (3-3-0)
Commercial Bank Management:
A study of the fundamental principles underlying the management of a commercial bank; capital funds; assets and liability management; value maximization; legal and operational constraints. |
FINC 430 (3-3-0)
Seminar in Banking and Finance:
A study of contemporary issues in Finance with areas of analysis drawn from corporate finance, investments, and financial markets and institutions. |
FINC 431 (3-3-0)
Options and Futures:
This is an introductory course in financial futures and options. The course topics include: the description of futures, forward, and options markets; the determination of forward and future prices, interest rate and currency futures and swaps; properties of stock options; valuation of stock options with Binomial and Black-Scholes models; other types of options including stock index options, options on futures, and interest rate options; and hedging strategies using futures and options. |
FINC 440 (3-3-0)
International Financial Management:
This course examines factors that are critical to the financial decision making process in a global economic environment. Our approach will be from the perspective of a financial manager in private business enterprise. |
FINC 450 (3-3-0)
Financial Markets:
A course in macro-finance which focuses on financial markets and the financial institutions that serve them. Money and capital markets and their role in the savings and investment are considered. Topics such as the market for loanable funds, flow-of-funds accounts, and securitization are covered. |
FINC 453 (3-3-0)
Economics and Finance Internship:
A practical course enabling students to apply their theoretical knowledge of economics/finance to real situations and to gain practical experience in business, financial industry, and government institutions. This course is cross listed with BADM 430 and ECON 450. |
FINC 460 (3-3-0)
Current Problems of Banking:
This course is intended to survey the current condition of the banking industry. Special emphasis is placed on topics and issues that are most relevant to students preparing to begin careers in banking and related fields. |
MKTG 311 (3-3-0)
Principles of Marketing:
A study of the principles of marketing; current practices and structures of the market; analyses of marketing functions, institutions, costs, and marketing legislation. |
MKTG 312 (3-3-0)
Entrepreneurial Marketing:
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Topics addressed include: (1) Marketing issues facing entrepreneurs today; (2) Identification and evaluation of marketing opportunities; (3) Achieving competitive advantages given limited marketing resources, and (4) Major marketing/sales tools that are useful in an entrepreneurial setting. This course is cross listed with ENTR 312. |
MKTG 322 (3-3-0)
Advertising:
A study of the principles of advertising, advertising media, and special problems of small business concerns, including appropriations and planning related to the development of advertising and the economic significance of advertising to both the consumer and the advertiser. |
MKTG 325 (3-3-0)
Personal Selling:
An overview of skills and knowledge involved in personal selling. Emphasis on learning the different techniques for developing personal selling presentations, prospecting for customers, managing customer accounts, and the use of IT in the personal selling role. The course is designed for the student to gain a greater appreciation, understanding, and respect for sales, especially the interpersonal communication process. |
MKTG 330 (3-3-0)
Retailing:
A survey of retailing and its role in distribution, focusing on problems of administrative organization, store location, layout, buying, pricing, merchandising, sales promotions, and current trends in retailing. |
MKTG 331 (3-3-0)
Consumer Behavior:
A survey of the theories of consumer behavior, with contributions from the social sciences and their applications to the marketing discipline. |
MKTG 412 (3-3-0)
Sales Management:
A study of the functions of a sales department within the marketing organization, including the recruiting, selecting, training, motivating, supervising, compensating, and evaluating sales personnel. |
MKTG 421 (3-3-0)
International Marketing:
A survey of the structure, techniques, problems, and general environment of marketing abroad, including the organization, promotion, financing, legal aspects, and operations of the multinational corporation |
MKTG 460 (3-3-0)
Marketing Research:
The application of scientific methods of obtaining information to structuring marketing policies and techniques, with emphasis on the role of research in the solution of marketing problems. |
MKTG 470 (3-3-0)
Marketing Management:
A study of the organization and coordination of the total marketing program, including marketing segmentation, the marketing mix, and the operating environment. Students analyze firm's marketing strategies, competitive strategies, and industry trends, and conduct an external situational analysis for the development of future oriented strategies and tactics to direct a company's marketing efforts. |
MKTG 490 (3-3-0)
Seminar in Marketing:
A capstone course for seniors in marketing, with course content and activities centering on special topics that may include management or marketing activities, special research topics, or other marketing issues relevant to the business environment. |